CSK Brand Value in Rupees 2024
The brand value of the Indian Premier League (IPL) is increasing every year. The brand value of IPL was estimated at US$15.4 billion in 2023, but after the conclusion of the 17th season, it has seen a tremendous jump of 6.5 percent.
Now the brand value of this league has become $16.4 billion, which is equivalent to Rs 1.3 lakh crore in India currency. Imagine if the brand value of this league is so high, then which franchise will have the highest brand value in IPL. If you are thinking that Chennai Super Kings (CSK) has the highest brand value, then you are absolutely right.
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Know that brand value of CSK
There are now 10 franchises in IPL, of which Chennai Super Kings is at the top in teams of brand value. The brand value of CSK in 2024 is said to be $231 million, which is equivalent to Rs 19 billion in Indian currency. The market value of this franchise is also skyrocketing due to the presence of MS Dhoni, who left the captaincy of CSK in 2024. However, Chennai has played 15 out of 17 seasons so far, in which this team has gone to the playoffs 12 times. Apart from going to the playoffs 12 times, Chennai Super Kings has played the IPL final 10 times and has also been successful in lifting the trophy 5 times. RCB is at number two in this case, whose brand value is estimated at $227 million.
How does CSK earn?
The biggest source of income for many franchises is sponsors and media rights. It was surprising that 15 companies were sponsoring CSK for the 2024 season. The title sponsor of the team was ‘TVS Eurogrip’, with which CSK sighed a deal of Rs 100 crore for three years in 2021. At the same time, Chennai Super Kings has also signed a deal of Rs 100 crore with ‘Etihad Airways’ and its logo is printed on the back of the team’s jersey. Apart from this, big companies like Gulf Oil, Reliance Jio, Coca Cola and India Cements are sponsoring CSK. Apart from this, every franchise also sells merchandise. Apart from sponsorship, the biggest source of income for the team is media rights and advertisements inside the stadium.